Website Performance and Audience Growth
INEB’s website (www.inebnetwork.org) experienced substantial growth throughout the year, reflecting increased visibility and user engagement.
Active users rose from 11,872 in 2024 to 22,067 in 2025, representing an 86% increase. Website sessions also grew significantly, from 18,214 to 27,224 (+49%). This shows that we are not only reaching a larger audience, but also encouraging deeper and more frequent interaction with our content.
Our audience remained highly international, with a strong presence across Asia and continued engagement from Western countries. China was the largest source of users (9,754), followed by Singapore (3,935) and the United States (3,052). We also saw notable traffic from Thailand, India, Japan, and the United Kingdom, reinforcing our global reach.
User behavior indicates that our homepage continues to serve as the primary entry point, with a combined 5,094 users across key landing pages. Campaign-driven content also performed strongly, particularly the Myanmar Earthquake Appeal (1,083 users) and the Sombath Somphone Memorial Fund 2025 (814 users), highlighting the importance of timely and relevant content in driving engagement.
Social Media and Digital Channels
Our social media performance in 2025 showed particularly strong growth:
- Facebook views: 336,379
- Facebook engagement: 24,799 (+454%)
On YouTube, we recorded 1,790 views and gained 45 new subscribers, reflecting steady growth in our video outreach.
Communications and Content Output
We maintained consistent communication with our audience and continued to produce a steady stream of content:
- Active newsletter audience: 1,982
- Newsletters sent: 12
- Articles published: 31
- Books distributed: 58
Infrastructure and Platform Management
We manage a broad digital ecosystem, including the main INEB website, bookshop, Eco Temple, INEB Institute, INEB Counselling, Pilgrimage Asia, and partner platforms such as FCS, RBB, Childline, and Rakdek.
All platforms are supported by a high-performance hosting environment using Google Cloud, alongside Cloudflare security and firewall protection. We maintain regular software updates and implement strong data protection, archiving, reCAPTCHA, and bot mitigation measures.
No known errors or security breaches were reported in 2025.
